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Bachelor of Commerce in Sports Business – Saint Mary’s University, Halifax
For students who love sports and want to build a meaningful career in business, Saint Mary’s University’s Sports Business major offers a unique and forward-thinking path. Houses within the Sobey School of Business, this program blends strong business fundamentals with an in-depth exploration of sport as an industry, a social institution, and a catalyst for change.
Unlike many sports-focused programs that sit outside the core business faculties, SMU’s Sports Business major is deeply rooted in commerce. Students graduate with a Bachelor of Commerce while developing specialized expertise that applies not only to the sports industry but to leadership roles across a wide range of sectors.
A Business Degree with a Sports Lens
At its core, the Sports Business major combines traditional business education with perspectives from the social sciences. Students learn how sports function as complex organizations shaped by economics, ethics, policy, culture, and community impact. Courses are taught by faculty from both business and social science disciplines, ensuring graduates understand sport as both a commercial enterprise and a powerful social force.
This interdisciplinary approach prepares students to navigate challenges in professional sport, corporate partnerships, non-profit organizations, and community-based initiatives, while emphasizing ethics, sustainability, and social responsibility.
Real-World Learning and Industry Connections
Experiential learning is a central part of the Sports Business major. Students engage with real industry challenges through case studies, guest speakers, and applied coursework that connect theory to practice. A standout feature is the Experiential Learning Capstone Course, where students work directly with sports organizations, non-profits, or community groups on projects addressing real-world issues in the sports sector.
Students can apply for optional co-op placements, gaining paid, hands-on experience in areas such as sports marketing, even managements, facility operations, and team administration. These opportunities are supported by SMU’s strong industry connections through the Scott McCain & Leslie McLean Contre for Sport, Business and Health, which provided access to networking events, mentorship and career-building experiences.
Sample Courses and Areas of Study
The Sports Business curriculum is designed to reflect the realities of today’s sports industry. Sample courses include:
- Sports Marketing: focusing on branding, sponsorship, revenue models, and consumer behaviour
- Human Resources in Sports: examining talent management, athlete developments, compensation, and employment law
- Sports & Sustainability: exploring how sports organizations can promote environments and social responsibility
- Sports Law: covering contracts, governance, dispute resolutions, and risk management in sport
These courses ensure graduates are well-prepared for leadership roles that require both business acumen and industry-specific knowledge.
Career Paths in and Beyond Sport
Graduates of the Sports Business pursue a wide range or careers, including:
- Sports marketing manager
- Event coordinator
- Community sports program manager
- Non-profit sports administrator
- Facility and recreation manager
- Athlete manager or sports agent
Because the degree is grounded in a full Bachelor of Commerce, graduates are also well-positioned for roles beyond sport in marketing, management, consulting, and entrepreneurship.
The Sobey School of Business Advantage
Students in the Sports Business major benefit from everything the Sobey School of Business has to offer. Located in downtown Halifax, the Sobey School provides a flexible, customizable BComm experience with access to one of the largest selections of majors in the region. Students build a strong foundation in business analytics, technology, sustainability, and global business while tailoring their degree to their interests.
With AACSB and EQUIS accreditation, renowned faculty, modern facilities like the Sobey Inspiration Hub, and extensive advertising and career support, the Sobey School offers both academic excellence and a personal and student-focused environment. Options co-op, case competitions, entrepreneurship programs, and global learning opportunities further enhance the student experience.
Turning Passion into Purpose
Saint Mary’s University’s Sports Business major is ideal for students who want to turn their passion for sport into a career rooted in leadership, integrity, and innovation. By combining rigorous business training with a deep understanding of sport’s social and economic impacts, this program prepares graduates to make a difference on the field, behind the scenes, and in their communities.
Ready to explore business programs that align with your goals? Our expert educational consultants are here to help you navigate the wide range of business programs across the country. Whether you’re passionate about the business of sports, entrepreneurship, or human resources, we can guide you to the right path. Book an appointment today to discuss how we can help you find the program that aligns with your passions and career goals.
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