Does the idea of creating your own brand excite you? Curious about business but don’t know where to start? Interested in learning practical business skills like website building and digital marketing? Well then, you’ve come to the right place! Business Bootcamp is the perfect summer extracurricular for students who are just starting to explore business, as well as those who are looking to build on what they already know. Keep reading for the top 6 reasons to join us this July.
1. Get exposure to the different types of ‘business’
‘Business’ can mean so many things! Over the course of four days, students will get familiar with entrepreneurship, brand building, e-commerce, digital marketing, and so much more. This exposure can help students start to narrow down their interests early on and pursue more opportunities in a field that excites them.
2. Create your very own brand
Through step-by-step interactive activities, students will bring an idea to life in the form of their own brand (don’t worry if you don’t have an idea yet; by the end of day one, you will!). Beyond just a product or service offering, students will learn about why brand mission, differentiation, personality and experience are so important and have the opportunity to design their own brand identity, complete with a logo, fonts and color palette.
3. Learn how to build a website
On day two, students will get a crash course in e-commerce. They’ll learn about its history, various models, advantages, and disadvantages, all while comparing the different website building tools that make e-commerce so accessible. After that, students will put their learning into practice and use their brand from day one to build their own e-commerce website.
4. Develop your digital marketing skills
Ever wondered why we click on certain ads but not others? Want to get your website to the top of the Google search results? Cue Digital Marketing 101. On day three, students will get familiar with key digital marketing strategies and learn how to implement them with ease. From designing their own social media ad to integrating keywords into their website, we’ll cover the digital marketing fundamentals needed to succeed in the 21st century.
5. Test your business bootcamp knowledge and compete in the ‘Business Bee’
Who doesn’t love a little friendly competition? On the fourth and final day of Business Bootcamp, students will participate in a game-based quiz and test their knowledge of key concepts. The student with the most points will win the ‘Business Bee’ and walk away with a special prize.
6. Get a business extracurricular (and reference!) under your belt before applications open in the Fall
If you already know you’ll be applying to business school in the fall, this is a great extracurricular addition to prepare for your studies and strengthen your application! At the end of Business Bootcamp, all students will receive a certificate of completion and can include this course on their university applications. Even better, Options Solutions can also act as a reference when applicable (i.e., Western IVEY).
Looking to register? We only have a few spots left. Contact us today!
